Tuesday 30 September 2014

Why SEO in today’s competitive world?

Websites are fast approaching 1 billion in numbers. In this highly competitive cluster where every organization tries to give their best, it is getting really difficult to get your product/service noticed by your potential customer. Further, 92 out of every 100 people who search on the internet do not go past the first page of Google search. Just think, every time a visitor searches for any product/service are you are available on the first page of search engine the positive impact you will create on the visitors mind.

The only to get noticed by your customers and appear high on the search engine rankings is by getting SEO (Search Engine Optimization) for your website.

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine - SERP including Google, Bing, Yahoo and other search engines.

Once you do SEO for your website it, ensures that site is accessible and ranked high compared to the millions of other sites in response to a search query. SEO thus acts like a magnet and helps you get traffic to your website from search engines.

SEO is thus not a cost but an investment that you have done in your salesperson who is available 24/7 for 365 days a year generating traffic and getting you more business opportunities.

Tuesday 22 April 2014

SEO with Header Tags

It is indeed important to use Header Tag in all your website Pages. Specially H1, H2 and H3 Tag helps you to improve SEO ranks.

H1 tag should always be used as Page Title.
H2 and H3 tag should be used for Sub-Title.

Make sure that your search keyword phrases are included in H1, H2 and H3 Tags.

Also use Bold tag to highlight keyword phrases in your web page content.

Wednesday 15 January 2014

What is SEO?

SEO is the process to get website on the first page of search engine search result. Broadly SEO has 2 Types of Optimization-
1. On page Optimization
2. Off page Optimization

On Page Optimization-
1. This process is about working on your web page content. Web page url, title, meta description, meta keywords, page header, bold tags, web page contents. SEO has set of algorithm. SEO professional must be able to match that algorithm. All targeted keywords must be present in all the above mentioned aspects of any web page.

2. Generate Sitemap and submit it to Search Engines Webmaster Tools.

Off Page Optimization-
This process helps search engines to know more about your website or web pages through external sources like-

  • Social Media
  • Blogs
  • Videos
  • Directory Submissions
  • Free Press Article
Make sure that All your information must point to your website or web page.

Watch this video to learn more-